Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
Free of SLS/SLES sulfates**
****Against combing breakage on damaged hair
Provides UV protection for longer-lasting color***
Color vibrancy lasts up to 8 weeks*
***When using Colorful Glow Beyond Anti-Fade Serum
Increases shine, manageability and strength****
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
*Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo