Privacy Policy
What is a privacy policy?
A privacy policy is a statement that discloses some or all of the ways a website collects, uses, discloses, and manages the data of its visitors and customers. It fulfills a legal requirement to protect a visitor or client's privacy. The Stay True Hair Atelier and Stay True Hair and Scalp Care Products, L.L.C. respects your privacy and values the relationship we have with you. This Privacy Policy describes how Stay True Hair Atelier in the US (“STH”, “we”, “us”, “our”) collect, use, disclose and safeguard your personal information. Unless otherwise indicated, all Brands in the US follow this Privacy Policy.
What type of Information do we collect?
We may collect or process the following types of information about you. The specific information we collect about you will vary depending on how you interact with us. • Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle. • Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers. • Demographic information, such as your age, sex, ethnicity, and gender. • Physical characteristics, such as your hair type and color, skin type, and eye color. • Biometric information, such as facial geometry if you use certain of our virtual try-on applications. • Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences. • Payment information, such as your method of payment and payment card information (including payment card number, delivery address and billing address). • Identity verification information, such as photo identification for in-store pick-ups at one of our retail stores, loyalty member ID, and authentication information (like passwords). • Online or network activity information, such as information regarding your interaction with our websites, mobile applications, digital properties, and advertisements, information about your browsing and search history on our websites or mobile applications, and log file information like your browser type and webpages you visit. • Geolocation information, such as information that can help identify your physical location (like your GPS coordinates or the approximate location of your device). • Audio and visual information, such as recordings of your voice when you call our customer service and images we record through video surveillance in our retail stores. • Professional or employment-related information, such as professional licenses or certifications in connection with our professional programs. • Health and medical information, such as skincare concerns, diagnoses, medical reports and history. • User Content, such as your communications with us and any other content you provide (including photographs and images, videos, reviews, articles, survey responses, and comments). • Inferences drawn from or created based on any of the information identified above.
How do you collect information?
We may collect personal information about you from various sources. For example: • Directly from you, such as when you make a purchase on one of our websites or in one of our retail stores, contact us with a question or complaint, use one of our mobile applications or virtual try on experiences, chat with an automated virtual agent or live person on one of our websites, create an account on one of our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event. • From your friends or family members, such as when your friend or family member sends you a gift or makes a referral. • When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser. • Through in-store and other offline technologies, such as video surveillance, traffic counting devices and WiFi technology in and around our retail stores, and call recording technology when you speak to customer service. • From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties that we choose to collaborate or work with. • From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our websites using your social media credentials. • From other STH Brands that you have interacted with. We may combine the information we obtain from the above sources. For example, we may combine information we collect in our stores with information we collect online.
How do you collect such personal information?
We may collect personal and non personal information about you from various sources. For example: • Directly from you, such as when you make a purchase on one of our websites or in one of our retail stores, contact us with a question or complaint, use one of our mobile applications or virtual try on experiences, chat with an automated virtual agent or live person on one of our websites, create an account on one of our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event. • From your friends or family members, such as when your friend or family member sends you a gift or makes a referral. • When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser. • Through in-store and other offline technologies, such as video surveillance, traffic counting devices and WiFi technology in and around our retail stores, and call recording technology when you speak to customer service. • From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties that we choose to collaborate or work with. • From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our websites using your social media credentials. • From other STH Brands that you have interacted with. We may combine the information we obtain from the above sources. For example, we may combine information we collect in our stores with information we collect online.
How do you store, use, share and disclose your site visitors' personal information?
Stay True Hair Atelier is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. HOW WE USE INFORMATION We may use the information we have about you: • To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or loyalty program membership, identifying concerns and assisting with product recommendations, providing real time support via our automated virtual agent and live person chat feature on one of our websites and maintaining a transcript of the chat, and managing current or past purchases. • To communicate with you, including to respond to your inquiries or complaints, and to help you place an order. • To administer your participation in special events, contests, sweepstakes, surveys or promotions. • For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and other websites. • To operate and understand your use of our websites and mobile applications, such as to remember your information so you do not have to re-enter it, understand your preferred method of purchasing with us; determine what browser and devices you use to visit our websites or mobile applications; and to evaluate and improve our services, advertisements, websites and mobile applications. For example, we use Google Analytics on our websites. For specific details on how Google collects and uses your personal information when we use its services, please visit: How Google Uses Information From Sites Or Apps That Use Our Services. • To operate and improve our business, including to conduct analytics, provide quality assurance and process adverse event or product related claims, conduct research and development, and perform accounting, auditing and other internal business functions. • For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our websites or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our policies. We also may use your information in other ways for which we provide specific notice at the time of collection. HOW WE SHARE INFORMATION We may share your personal information with: • Our Brands. When you interact with a Brand, we may share your personal information with other Brands. Those other Brands may use your personal information for marketing and advertising and other purposes identified in this Privacy Policy. • Our Subsidiaries and Affiliates. We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis for the purposes identified in this Privacy Policy. • Service Providers. We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, customer support including through automated virtual agent and live person chat, advertising and marketing services. • Parties to a corporate transaction. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation). • Advertising Companies. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. For additional information, see the How We Use Information to Advertise section. • Other third parties. In addition, we may disclose personal information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, (iv) when disclosure of your personal information is otherwise required or permitted by law, or (v) with your consent (such as third-party salons and spas). HOW YOU CONTROL YOUR INFORMATION You have rights and choices in connection with the personal information we have about you. • Data Subject Rights: Depending on local laws, you may have rights with respect to your personal information. For example, you may be able to request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted or transmitted to a third-party. You may request to access, change, or delete your personal information through our Privacy Request Portal. We may take reasonable steps to verify your identity when you make a request. You may also have the right to lodge a complaint with a data protection authority. • Marketing & Advertising Preferences: Your online account may offer you the ability to edit your marketing preferences. You can also opt-out of receiving marketing communications (such as email, postal mail or text messages) by following the unsubscribe instructions sent within those communications or you can make a request through our Privacy Request Portal. When you unsubscribe from our marketing communications, we will no longer use the related personal information (such as your email address or phone number) for targeted advertising purposes. • Mobile Device & Browser Preferences: Depending on your mobile device or web browser, we may request your location or request to send you push notifications. You can edit your preferences using the settings on your device. • Cookie Preferences: You can choose how certain cookies are used in connection with our websites. You can edit your cookie preferences at any time by editing your browser settings or selecting the “Manage Cookies” or “Do Not Sell or Share My Personal Information / Target Ads” link available at the bottom of our Brand websites. For additional details see the How We Use Cookies section.
How we use cookies?
Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser which allows us to remember you when you come back to our websites and provide you with personalized experiences and advertisements. We use different types of cookies on our websites, which may include strictly necessary cookies, performance cookies, functional cookies and targeting cookies. You can edit your preferences by accessing the “Manage Cookies” or “Do Not Sell or Share My Personal Information / Target Ads” link at the bottom of each of our Brand websites or by editing your browser settings. When editing your cookie preferences, please note that your settings only apply to the browser you use to submit your opt-out request, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device. Our websites are not designed to respond to “do not track” signals from browsers.
How to enable and disable cookies?
Desktop: You can access your settings in Google Chrome by going to the drop-down menu under the vertical dots in the upper-right corner of the screen. Then follow these steps: From the drop-down menu, click Settings. Click the Privacy and security tab. Select Cookies and other site data, then look for the General settings section. It should be near the top. Choose the cookie settings you want: Allow all cookies enables all cookies, including third-party trackers, in Chrome. Block third-party cookies in Incognito allows all cookies when you use Chrome regularly, but blocks third-party trackers if you open an Incognito window. Block third-party cookies only blocks potential tracking cookies. Blocking these could cause some sites to not load properly. Block all cookies doesn’t allow cookies of any kind while you use Chrome. The browser doesn’t recommend this setting since disabling cookies can cause most sites to not load properly. Android The steps for enabling or disabling cookies in Chrome on your Android device are similar to the desktop version. Tap the three vertical dots in the top right of the browser window, then choose Settings. Tap Site Settings and choose Cookies. Here you can turn your cookies on or off. iPhone and iPad Unfortunately, Google Chrome for iOS devices doesn’t allow you to modify your cookie settings, and the browser automatically enables cookies. You can, however, clear your cookies by doing the following: Open Chrome and tap the three horizontal dots in the bottom-right corner of your screen. Scroll to the right and find the Settings option. Tap Privacy and Security, then Clear Browsing Data. Choose the items you want to clear, such as Cookies, Site Data, and set the time range. Tap Clear Browsing Data at the bottom of your screen. Microsoft Edge To enable or disable cookies in Microsoft Edge, follow these steps: 1. In your browser window, open Settings and More, then Settings. 2. Choose Site Permissions, then Cookies and Site Data. 3. Click See All Cookies and Site Data. Select the arrow for See All Cookies and Site Data to see all the cookies stored on your device. Keep your device clutter-free and learn how to clear cookies in Microsoft Edge. Mozilla Firefox Want to turn cookies on or off in Mozilla Firefox? Follow these steps: 1. From the Firefox menu, go to Preferences, then select Privacy & Security. 2. You’ll see Enhanced Tracking Protection, and further down the page, you’ll find Cookies and Site Data. These are the locations for cookies and their settings. 3. You can make changes and manage cookies from both settings. Take control of your online privacy — learn how to clear your Firefox cookies. Apple Safari Learning how to disable or enable cookies on Safari is pretty simple: Desktop Open Safari, then click Safari in the top navigation bar and choose Preferences. Select the Privacy tab. Turn on Prevent Cross-site Tracking to block third-party cookies. If you want to completely disable Safari cookies, add a checkmark next to Block All Cookies. iPhone or iPad If you’re using an iOS device, you’ll find cookies under your iPhone’s or iPad’s Settings. Scroll down and tap Safari in the Settings menu. Scroll down to the Privacy & Security section. Toggle Prevent Cross-Site Tracking to block third-party cookies. To disable all Safari cookies, toggle the Block All Cookies setting on. It’s a good idea to also delete your Safari cookies on a regular basis. Check out our guide on how to clear cookies in Safari to find out how. Opera Knowing how to turn cookies on or off in Opera gives you the ability to manage site referrals, redirects, and delete cookies at the end of each visit. Here’s how to turn your Opera cookies on and off: Open Opera and click the three horizontal bars in the top right corner to open the Easy Setup menu. Scroll down and click Go to Full Browser Settings. Click the Privacy & Security tab, then click Cookies and Other Site Data. Choose which cookie settings you want to use: Allow all cookies enables all cookies in Opera, including third-party cookies. Block third-party cookies in private mode enables all cookies when you use Opera regularly and blocks third-party cookies if you browse in private mode. Block third-party cookies blocks third-party cookies that might track you across other sites, but allows first-party cookies that belong to the site you’re currently visiting. Block all cookies disables all cookies. Opera doesn’t recommend this setting because most sites need cookies to load properly. If you don’t want to delete previously installed cookies, Opera allows you to clear cookies whenever you close the browser.
How you control your information?
You have rights and choices in connection with the personal information we have about you. • Data Subject Rights: Depending on local laws, you may have rights with respect to your personal information. For example, you may be able to request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted or transmitted to a third-party. You may request to access, change, or delete your personal information through our Privacy Request Portal. We may take reasonable steps to verify your identity when you make a request. You may also have the right to lodge a complaint with a data protection authority. • Marketing & Advertising Preferences: Your online account may offer you the ability to edit your marketing preferences. You can also opt-out of receiving marketing communications (such as email, postal mail or text messages) by following the unsubscribe instructions sent within those communications or you can make a request through our Privacy Request Portal. When you unsubscribe from our marketing communications, we will no longer use the related personal information (such as your email address or phone number) for targeted advertising purposes. • Mobile Device & Browser Preferences: Depending on your mobile device or web browser, we may request your location or request to send you push notifications. You can edit your preferences using the settings on your device. • Cookie Preferences: You can choose how certain cookies are used in connection with our websites. You can edit your cookie preferences at any time by editing your browser settings or selecting the “Manage Cookies” or “Do Not Sell or Share My Personal Information / Target Ads” link available at the bottom of our Brand websites. For additional details see the How We Use Cookies section.
Updates
This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a notice on our websites to notify you of any significant changes to our privacy practices and indicate at the top of the Privacy Policy when it was most recently updated.